top of page
Consumer Brands
Brands have more tools than ever to connect to their audiences. However, many brands still need to innovate beyond simply leveraging digital channels to find ways to connect more deeply with their customers. Move beyond simply conveying your message on digital & social channels to creating more meaningful connections with consumers by understanding what truly inspires them to be your brand enthusiast. Find ways to impact their lives.
eCommerce & Marketplaces
eCommerce penetration into the overall retail market continues to deepen. Customer acquisition & retention strategies can leverage digital tools, subscription ordering, robust web platforms, connected customers communications & more. Supercharge your eCommerce business with tech-forward business growth & marketing approaches.
Marketplaces are powerful business models. However, they are difficult businesses to build given the difficulty of matching supply and demand. Having led marketing initiatives for Walmart, eBay & a start-up marketplace, we are well poised to help you strategize growth levers for your marketplace business.
FinTech & Financial Services
FinTech: Financial Services continues to benefit from efficiencies afforded by technology. This is especially true in older industries like mortgage & lending to cutting-edge industries such as cyber currencies & blockchain technologies. Let us help you communicate complex concepts to your target market, and strengthen your customer acquisition strategy so your solution can become the new industry standard against which all else is measured.
Financial Services: Within traditional financial services, technology & innovation is helping companies understand customer behavior, connect with customers in new ways, and offer products that are solving customer problems. Develop new products or leverage tech-forward marketing approaches to create innovation that helps you connect with a new target audience.
Internet
Are you developing an innovative digital consumer brand? This category includes companies with diverse business models such as Meta, Snap, Uber, AirBnB, Instacart & DoorDash. For companies whose primary form of connection to the customer is digital, you can draw from a talent pool with experience in these powerhouse internet brands. Current talent have experience with Google, Yahoo, and NextDoor.
Health Tech & Healthcare
Health Tech: Healthcare has long been known to contain inefficiencies, lack of connectedness across service providers and more. However, it has been one of the most challenging spaces to tackle given the disaggregation in the market. Health Tech businesses are now emerging in force to tackle those problems. Our technically savvy CMOs can bring best practices in demand generation, product marketing and more to help these businesses succeed.
Healthcare: Healthcare businesses are typically operationally complex, given their need to interface with consumers of care, insurance companies, and other care providers. In recent years, there has been a shift to more friendly consumer interactions and emotional branding to overcome the clinical feel and attract health consumers that are loyal to your solution. New technologies are also helping brands connect to their consumers to remind them about preventative health, as well as provide a central portal for their healing plans. Our brand-forward, tech savvy fractional CMOs can lead your business to new heights.
Communications, Cloud & Cybersecurity
Communications: Communications includes voice, video & chat, which are now used by businesses of all sizes. The competition in this market is fierce, and the most important way to differentiate is via focusing specific product features for the right target market across your website & marketing channels. Our Fractional CMOs are industry experts who can help you stand out.
​
Cloud: Cloud solutions are used across almost every function & industry, ranging from finance & supply chain to marketing & HR. To support the variety & complexity of business functions, cloud infrastructure is technically robust. The infrastructure includes artificial intelligence, analytics, data, integration, networking, storage & security. Consider a Fractional CMO with expertise in this space to help your cloud business find your niche and increase your reach.
CyberSecurity: The average cost of a data breach was $4.24 million annually, according to IBM Cost of a Data Breach Report 2021. Acquiring new customers is often the biggest challenge for top tech firms with cybersecurity solutions. These companies need to figure out how to get in front of customers who don’t think they have time to prioritize a cybersecurity solution over business priorities. A great B2B marketing leader can help your company tell the right story to compel your audience to buy your solution.
bottom of page